The future of work is not just about the employee experience – it also includes the customer experience. In this article from guest author and B2B expert Mark Dancer, you’ll learn the foundational principles of B2B innovation that will improve your customers’ experience and connect you with your consumers.
While customer experience should be a part of arguably every role in the company, Shari Altergott of the CX Edge says it still needs a primary point person to lead a strategy – a measurable one that has four focus areas. Listen in to learn what those areas are and who in your organization should be leading the charge.
Technology and digital transformation can feel daunting. With so many different tools, apps, software, and service providers, it’s easy to get lost in what technology to use and how to use it. When you finish reading this article, you’ll have a clear understanding of how to assess technology, select the right one for your business, and implement it successfully.